Kim Baer

This past Thursday on November 12, 2009 California State University , LA had the privileged of influential designer Kim Baer of KBDA come speak at our campus.

" A Life of Graphic Design: 30 years of fantastic fourth grade field trips"
For her presentation Kim spoke about how she got to were she is today. From the early stages of her life all the way up to her peak of her career. You could really tell she was happy about the choices and decision's she made in her life. It was quite interesting to hear her talk about how she never lives in regret and how if she could go back into time and change something she wouldn't. How if that event in her life changed it could have thrown her off from were she is today. Her path would have completely been changed. Overall her career is where it is today because of her deep passion for design. Kim also talked about five major topics in her presentation they were:

1. Annual Reports- Where strategic planning meets coffee table books. In this point of time she worked a lot with the corporate world and with business people in very high positions within a company. Which she referred them as "C" level.
2. Branding- From 2D to 5D. She stressed the importance of knowing how to market research. If you didn't know how you will learn how to!
3. Information Design- How a passion can take a year (or 20) off your life
4. Natural History Museum- Turning the insitution inside out. Research, Research, Research!!!
5. Natural Exhibit Design- Where the learning never stops!

Mrs. Baer also left us with four strong tips for us as future designers.

1. Intensive Curious
2. Jumping in and learning on the job (work hard)
3. Drawing (sketches)
4. focus on typography!