Today's topic of discussion was about creative briefs. And how important it is for you as a designer or client on being specific on what direction you might want to be going on a project. Not only does a creative brief make things seem a lot more professional, but it makes the job a bit more easier on the communicative side (depending on how well it is written of course or what it actually specifies). A creative brief can either be really simple or really detailed. It all depends on the designer, client, or firm. A few things a creative brief should include if not mandatory are the following:
Purpose
Goals
Target Audience
Selling Points
Tone
Content
Competition
Approval Process
Specs
I can say what really helped me learn about the structure of the creative brief was the examples Jimmy had in class today. It was pretty awesome that he got a hold of some actual briefs from past projects. I believe when we are given or shown authentic work from the design industry it really helps me get a better understanding of whats going on outside the classroom and a clearer view of what the job field might actually look like. With everything I've learned today in class I look back to the Kim Baer presentation and really think about what she say's about "being ready and putting yourself out there in the industry"
Subscribe to:
Post Comments (Atom)
The sample of the creative brief helped me too but I also googled some other samples to see how many different kinds of creative briefs are there.
ReplyDeleteI agree with both of you the examples helped!
ReplyDeletei agree with all three of you! It's crazy how detailed the creative briefs can get.
ReplyDeletehi, I just posted my blog for today. I put up another set of truths and a lie. If you want to try to figure out which is the lie, read to the bottome of my post, and leave your comment. Ill tell you the truth later.
ReplyDelete