Today's topic of discussion was about creative briefs. And how important it is for you as a designer or client on being specific on what direction you might want to be going on a project. Not only does a creative brief make things seem a lot more professional, but it makes the job a bit more easier on the communicative side (depending on how well it is written of course or what it actually specifies). A creative brief can either be really simple or really detailed. It all depends on the designer, client, or firm. A few things a creative brief should include if not mandatory are the following:
Purpose
Goals
Target Audience
Selling Points
Tone
Content
Competition
Approval Process
Specs
I can say what really helped me learn about the structure of the creative brief was the examples Jimmy had in class today. It was pretty awesome that he got a hold of some actual briefs from past projects. I believe when we are given or shown authentic work from the design industry it really helps me get a better understanding of whats going on outside the classroom and a clearer view of what the job field might actually look like. With everything I've learned today in class I look back to the Kim Baer presentation and really think about what she say's about "being ready and putting yourself out there in the industry"
Friday, November 20, 2009
Monday, November 16, 2009
Kim Baer
This past Thursday on November 12, 2009 California State University , LA had the privileged of influential designer Kim Baer of KBDA come speak at our campus.
" A Life of Graphic Design: 30 years of fantastic fourth grade field trips"
For her presentation Kim spoke about how she got to were she is today. From the early stages of her life all the way up to her peak of her career. You could really tell she was happy about the choices and decision's she made in her life. It was quite interesting to hear her talk about how she never lives in regret and how if she could go back into time and change something she wouldn't. How if that event in her life changed it could have thrown her off from were she is today. Her path would have completely been changed. Overall her career is where it is today because of her deep passion for design. Kim also talked about five major topics in her presentation they were:
" A Life of Graphic Design: 30 years of fantastic fourth grade field trips"
For her presentation Kim spoke about how she got to were she is today. From the early stages of her life all the way up to her peak of her career. You could really tell she was happy about the choices and decision's she made in her life. It was quite interesting to hear her talk about how she never lives in regret and how if she could go back into time and change something she wouldn't. How if that event in her life changed it could have thrown her off from were she is today. Her path would have completely been changed. Overall her career is where it is today because of her deep passion for design. Kim also talked about five major topics in her presentation they were:
- Annual Reports- Where strategic planning meets coffee table books. In this point of time she worked a lot with the corporate world and with business people in very high positions within a company. Which she referred them as "C" level.
- Branding- From 2D to 5D. She stressed the importance of knowing how to market research. If you didn't know how you will learn how to!
- Information Design- How a passion can take a year (or 20) off your life
- Natural History Museum- Turning the insitution inside out. Research, Research, Research!!!
- Natural Exhibit Design- Where the learning never stops!
Mrs. Baer also left us with four strong tips for us as future designers.
- Intensive Curious
- Jumping in and learning on the job (work hard)
- Drawing (sketches)
- focus on typography!
Monday, November 9, 2009
Nov 4 th 2009
Jimmy started class today by allowing students to voice their opinion on what they thought were the highlights and low lights of art 220. Since this was jimmy first time instructing concept development this quarter he was very interested in our feedback. He thought it would be useful in ways it can help improve future classes. Some of the highlights included:
open dialogue
four item object story
critiques
word/images
professional Q & A (industry)
Some low light included:
The apple (well many times) and the blog.
We also watched a few TED movies. I actually find these really cool. They give us an idea or an insight of how other designer's kind of think. It also displays there ability to communicate to an audience. A lot of them have great verbal skills and it shows because you can see the way there speech flows when they are on stage (again the importance of communication). Paula Schere was one of the speakers we watched. She talked a lot on how her work went to be serious play to serious. The way I took it was that when she had time or needed to express herself through art she was more creative. It was a new way she was feeling. She didn't have time deadlines or have to answer to anybody. She was free to be open, creative, and innovate. It was then when she was able to channel the way she felt through art. The serious comes around when the mass media began to like and approve of her work. They begin to expect the same ideas and want more production. This is when she felt trapped and repetitive with her work. It became serious instead of serious play.
Adjectives:
anxious: feeling nervous, worried or afraid, eager, producing feelings of nervousness or agitation.
avid: eager for or enthusiastic about something
able: physically or mentally equipped to do something
open dialogue
four item object story
critiques
word/images
professional Q & A (industry)
Some low light included:
The apple (well many times) and the blog.
We also watched a few TED movies. I actually find these really cool. They give us an idea or an insight of how other designer's kind of think. It also displays there ability to communicate to an audience. A lot of them have great verbal skills and it shows because you can see the way there speech flows when they are on stage (again the importance of communication). Paula Schere was one of the speakers we watched. She talked a lot on how her work went to be serious play to serious. The way I took it was that when she had time or needed to express herself through art she was more creative. It was a new way she was feeling. She didn't have time deadlines or have to answer to anybody. She was free to be open, creative, and innovate. It was then when she was able to channel the way she felt through art. The serious comes around when the mass media began to like and approve of her work. They begin to expect the same ideas and want more production. This is when she felt trapped and repetitive with her work. It became serious instead of serious play.
Adjectives:
anxious: feeling nervous, worried or afraid, eager, producing feelings of nervousness or agitation.
avid: eager for or enthusiastic about something
able: physically or mentally equipped to do something
Tuesday, November 3, 2009
Nov 2nd 2009
What criteria we should not use when trying to unsterstand the value of art:
1. Personal reference - Dont say "I like" or "I love"
2. Rationale
You should also never show work to a client you dont like yourself. More than likely they are going to want it and your going to end up doing a project you hate doing.
We also talked about how messed up the CSU system is and how the state spends three times more the money on prisons rather than education. And whats up with these overpaid sports stars? Dont get me wrong im a huge sports fan also, but I couldnt get into alot of classes I needed along with my fellow colleagues to continue our education this quarter. Why are we turning down education these days? How do we plan on fixing our generations financial problems?
Ummm back to art 220. We touched the issue on how important it was for graphic artist to communicate and express their work to a client. In terms of them understanding it. If we cant convince the client or communicate it to them, how would they reach their audience.
Designer>>>> Clients(immediate audience)>>>>Audience
Adjectives
1. brawny- characterized by brawn; muscular; strong
2. belligerent - waging war; specifically: belonging to or recognized as a state of war and protected by and subject to the laws of war
3. berserk - injuriously, maniacally, or furiously violent or outta control
1. Personal reference - Dont say "I like" or "I love"
2. Rationale
You should also never show work to a client you dont like yourself. More than likely they are going to want it and your going to end up doing a project you hate doing.
We also talked about how messed up the CSU system is and how the state spends three times more the money on prisons rather than education. And whats up with these overpaid sports stars? Dont get me wrong im a huge sports fan also, but I couldnt get into alot of classes I needed along with my fellow colleagues to continue our education this quarter. Why are we turning down education these days? How do we plan on fixing our generations financial problems?
Ummm back to art 220. We touched the issue on how important it was for graphic artist to communicate and express their work to a client. In terms of them understanding it. If we cant convince the client or communicate it to them, how would they reach their audience.
Designer>>>> Clients(immediate audience)>>>>Audience
Adjectives
1. brawny- characterized by brawn; muscular; strong
2. belligerent - waging war; specifically: belonging to or recognized as a state of war and protected by and subject to the laws of war
3. berserk - injuriously, maniacally, or furiously violent or outta control
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